She cites Euromonitor data of 49 percent of consumers buying products with gluten-free claims, and 57 percent perceive them to be a healthier option. “Prior to the outbreak of COVID-19, there was a consumer-driven push for greater transparency in foods with ‘free-from’ claims, such as no artificial colors/preservatives, no additives, gluten-free, and sugar-free,” says Kathy Sargent, director of global market strategy, Corbion, Lenexa, KS. Flowers Foods jumped into the top 10 companies in muffins with $8.1 million in sales for the year. Bimbo had a 15.5 percent increase in sales to $473.9 million in sales overall, and private label muffin sales decreased 0.8 percent to $410 million. Grupo Bimbo is outpacing private label in the segment. The muffins segment had another good year, up 6.3 percent, with total sales of $1.3 billion. Bon Appetit had a notable jump of 25.7 percent in sales to $21.3 million. While private label saw an overall decrease of 2.8 percent, Hostess Brands had an 8.2 percent increase to $425.2 million in sales, and Grupo Bimbo grew 7.1 percent to $348.0 million. Private label again led the pack, with $440.9 million in sales-but branded products are gaining an edge.
The doughnuts segment was up 1.6 percent, with total sales of $2.0 billion. Hostess Brands had an increase of 15.1 percent in sales to $204 million. had $271.1 million in sales with an increase of 7.7 percent. McKee Foods had $329.1 million in sales with a healthy 5.8 percent increase, and Bon Appetit Danish Inc. In pastries, Danishes, and coffee cakes-which overall saw $2.0 billion in sales with a 3.1 percent increase, private label led the way, with $447.0 million in sales and a slight decrease of 0.3 percent.
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